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Subscribe to this list via RSS Blog posts tagged in CRM
Leveraging xAPI to deliver Customer 360 Applications & Insights

Two years back, we accidentally stumbled upon Experience API (xAPI), an e-learning specification developed by Advanced Distributed Learning (https://www.adlnet.gov/xapi/). The standard allows learning content and learning systems to speak to each other and track all types of learning experiences in a consistent way.

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Tagged in: Agility amazon CRM xAPI
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Modification Tracking in Oracle CRM On Demand

Often, there is a need for applications that integrate with CRM Platforms to know when objects get modified/created/deleted in the CRM systems. A simple use case is let's say there is a minor territory re-alignment and the accounts get redistributed. How would the reps in the field know about the new accounts that got added to the their respective territories? From a User Experience standpoint, this should happen without the rep having to take any explicit action on the device, which is pretty challenging.  Of course, we can do a full refresh periodically but that would be dumb and inefficient. 

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Posted by on in Company
Inspiration behind FocalCXM

In my first blog on Focal, I thought I'd take a moment and write down the inspiration behind founding FocalCXM.

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Tagged in: CRM
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