Getting to the Why Behind the Voice

Getting to the Why Behind the Voice

For brands to deliver remarkable experiences to their customers, it is important to have a great Voice of the Customer Platform that is affordable, comprehensive and capable of capturing feedback in both connected (internet available) and disconnected (no internet) modes. In addition, true VoC insights may come in as  nuggets in unstructured text through Open-Ended Questions, Feedback on Social MediaCall Notes captured via Face to Face InteractionsEmailCall Center Conversations etc. However, corporations routinely discard their textual data because they don’t know that it can be captured, organized, and analyzed. That’s a shame because there is a wealth of information to be found in textual data.

Once you get a handle on the text that passes through your corporation, you can start to hear the voice of your customer. And every business person knows that hearing the voice of your customer is the key to increasing market share and profitability.

Join this webinar to know how FocalCXM and ForestRim are collaborating to give brands a comprehensive platform to better understand their ubiquitous customers.

The solution consists of StoryPulse and ForestRim Technology:

StoryPulse helps mobile field forces engage with customers in a visual and compelling manner without the hassles of internet connectivity. It can be used to assess, educate and engage customers. 

ForestRim is the world leader in unstructured and semi-structured data extraction, transformation, and analysis. It technology can ingest vast amounts of unstructured text collected via StoryPulse or through Social channels, apply advanced algorithms and deliver data in a structured format as output.  This is powerful because tools such as Tableau can then be applied on top of the the relational data to explain the "Why" behind the brand perception. 

Industry Specific: No

Event TimeZone: Eastern Standard Time

Attendees of this webinar can get a free pilot within their environment to see the power of the platform.


Forest Rim and Focal CXM – for a limited time – will go to the Internet and find what people are saying about your company and its products and services and create a data base that you can then analyze for free. For more information contact Bill Inmon at This email address is being protected from spambots. You need JavaScript enabled to view it. or Adi Buddhavrapu @ This email address is being protected from spambots. You need JavaScript enabled to view it.



Event Properties

Event Date 10-26-2018 15:00 E
Event End Date 10-26-2018 16:00 E
Capacity Unlimited
Registered 36
Individual Price Free
We are no longer accepting registration for this event
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