Getting to the Why Behind the Voice
For brands to deliver remarkable experiences to their customers, it is important to have a great Voice of the Customer Platform that is affordable, comprehensive and capable of capturing feedback in both connected (internet available) and disconnected (no internet) modes. In addition, true VoC insights may come in as nuggets in unstructured text through Open-Ended Questions, Feedback on Social Media, Call Notes captured via Face to Face Interactions, Email, Call Center Conversations etc. However, corporations routinely discard their textual data because they don’t know that it can be captured, organized, and analyzed. That’s a shame because there is a wealth of information to be found in textual data.
Once you get a handle on the text that passes through your corporation, you can start to hear the voice of your customer. And every business person knows that hearing the voice of your customer is the key to increasing market share and profitability.
Join this webinar to know how FocalCXM and ForestRim are collaborating to give brands a comprehensive platform to better understand their ubiquitous customers.
The solution consists of StoryPulse and ForestRim Technology:
StoryPulse helps mobile field forces engage with customers in a visual and compelling manner without the hassles of internet connectivity. It can be used to assess, educate and engage customers.
ForestRim is the world leader in unstructured and semi-structured data extraction, transformation, and analysis. It technology can ingest vast amounts of unstructured text collected via StoryPulse or through Social channels, apply advanced algorithms and deliver data in a structured format as output. This is powerful because tools such as Tableau can then be applied on top of the the relational data to explain the "Why" behind the brand perception.
Industry Specific: No
Event TimeZone: Eastern Standard Time
Attendees of this webinar can get a free pilot within their environment to see the power of the platform.
|Event Date||10-26-2018 15:00 E|
|Event End Date||10-26-2018 16:00 E|